How to rank my Amazon product to the first page?

This could be you, selling a jawline exerciser and making $200,000 a month. With the correct strategy, it really is possible. In this blog, I'll walk you through my step-by-step strategy to get your product on the first page of Amazon.

Why You Want to Get to the Top of the Page

The truth is, over 70% of your customers are going to come from the Amazon mobile app. The only products they're likely to see are the first four or five listings, and most people make their choice from these options. Hardly anyone goes to the second page on Amazon. In fact, if there was a dead body, I'd probably hide it there. To get your product on the first page of Amazon, you need to understand what factors Amazon considers when ranking products.

Key Metrics to Focus On

One of the most important metrics is the click-through rate (CTR). This is the percentage of people who see your product's image on the listing and actually click on it. The second crucial metric is the conversion ratio—how many of those people who clicked the link go on to make a purchase. Amazon rewards listings with a high conversion rate because, as a company, they want to promote products that help them make more money.

If two products have the same sales velocity and conversion ratio, Amazon will actually promote the one with a higher price. For example, if one product is priced at $18 and another at $15, Amazon will favor the $18 product because it makes them more profit per sale.

Understanding Amazon's Algorithm

Relevancy is another big factor in Amazon's ranking algorithm. You need to make sure that you're marketing your product with the correct terminology and in the correct category. Misplacing your product in an irrelevant category will hurt your conversion rate and CTR, pushing your product further down in the rankings. For instance, if you're selling fences, make sure it's listed in the fence category, not in dog products.

Within each category, there are tons of different keywords you can bid on. Each keyword has its unique search volume, so it's essential to target the right ones. For example, "fence" might have 100,000 searches per month, while "white fence" might have 50,000. The better your product converts for each specific search term, the better it will perform in Amazon's algorithm.

Sales Volume Matters

Amazon heavily favors sellers who maintain consistent sales. It's harder than you might think to keep your inventory in stock over time. As you ramp up sales, proving to Amazon that you're a consistent seller of good products will make them more likely to prioritize your listing. Amazon's main mantra is "customer first"—they want to keep their reputation strong by promoting reliable sellers.

Tips for Optimizing Your Product Listing

• Use Relevant Keywords: Make sure you're using highly relevant keywords and placing them at the beginning of your product title. This helps Amazon read and rank your title more effectively.
• Target Long-Tail Keywords: Instead of going after the most popular keywords right away, start with long-tail keywords. These are less competitive and can help you gain an entry point into the market. As you start generating revenue, you can gradually take over more competitive keywords.
• Optimize Your Main Image: Your main image plays a critical role in getting clicks. It should clearly convey that your product is superior in every way—from quality to packaging. This helps address the customer's pain points and makes your product more appealing.
• Data-Driven Decisions: Use data to guide your decisions. For example, split-test different images to see which one performs better. Even if you think an image looks great, the data might show that a different one works better. Always let data guide your optimizations.

Study the Competition

You don't need to reinvent the wheel. Study the top sellers in your niche or even in other niches. Look at what elements make their listings successful and adapt those elements to fit your target audience. Pay attention to things like colors, design elements, and how they're marketing to their customers.

Test Your Marketing Materials

One effective method is the "five-second rule." Show your product image to people for five seconds and then see their reaction. If they respond positively, you're on the right track. If not, take notes and continue refining your marketing materials.

Final Thoughts

If you're struggling to get your product on the first page of Amazon or need expert help, consider reaching out to a consulting agency. Ranking on Amazon is a challenging but rewarding game, and with the right strategy, you can make it to the top.